Dinero, a fintech app aimed at encouraging young Indians to build wealth, sought to enhance its user experience and expand its offerings. As the Product Designer for Dinero, I led key design initiatives, including user research, brand redesign, and the development of a rewards module and design system.
My responsibilities included delivering design excellence, leveraging research, fostering collaboration, and applying user-centered design skills to drive innovation and efficiency, contributing to a more appealing and user-friendly interface. This case study will explore the journey from initial exploration to final implementation, achieved through close collaboration with the product manager and stakeholders
B2C
Personal Finance
Investments
My Role
Product Designer — 0 to 1 Design, Interaction Design, Visual Design, User Flows, Rapid Prototyping
Year
Oct 2021 - Jan 2023
Scope of Work
Product Design
Brand Design
Tools used
Figma
User-Centric Design for Financial Inclusion
We prioritized user-centered design to create an intuitive and accessible platform. Research showed that young Indians found it hard to invest large sums, and were unsatisfied with existing bank rewards programs. We addressed these issues by offering a jargon-free platform, small investment amounts, and appealing rewards, fostering healthy financial habits.
Simplifying wealth creation with DIP
The Dinero Investment Plan (DIP) simplifies long-term wealth creation by enabling users to invest in a diversified basket of ETFs. Inspired by the 15:15:15 rule, DIP allows users to customize their investment amounts and exit the plan at any time, making it a flexible and user-friendly approach to building a substantial financial future.
Gamified investing with rewards
Dinero distinguishes itself by offering a unique rewards ecosystem that includes digital gold, referral incentives, rewards points, and engaging single-click games. Consistent investing earns users "Dinero Dibs," which can be used to win digital gold through a partnership with MMTC-PAMP
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