Effectiv is a no-code fraud detection platform designed for large financial institutions to combat fraud across various use cases, including onboarding verification, account takeovers, and anti-money laundering (AML) detection. By providing customizable risk workflows and real-time decisioning, Effectiv empowers businesses to identify and mitigate fraud efficiently.

As a Product Designer on Effectiv, I played a key role in shaping feature implementations and conceptualizing a 2.0 uplift to enhance usability and workflow scalability. I conducted extensive user research to uncover pain points, redesigned navigation and workflows to minimize user confusion, and created onboarding enhancements to help new users integrate seamlessly. Additionally, I developed interactive workflow-building tools to make strategy implementation intuitive. While the 2.0 uplift didn’t move into development, the insights and solutions addressed major usability gaps, ensuring a more efficient and user-friendly fraud prevention experience.